Cleaning out your cabinet and removing dangerous skincare is much easier and, I think, much more fun than attempting to replace your standard tried-and-true foundation, concealer, and mascara. Somehow we talk ourselves into the idea that those sketchy ingredients on the back of the bottle can't really be that bad... Plus "natural" makeup doesn't really cover, right? What's the point of even wearing makeup if it doesn't work? Friend, I'm right there with you. My journey towards a safer makeup bag has been a slow one, because—let's be honest—I prioritized effectiveness over cleanliness. Yet, I'm here today to say that there is hope.
Before I start though you need to know, I was not blessed with the clear skin gene. I come from a place of needing/wanting makeup to cover well. My current health conditions (hypothyroidism and PCOS) do not lend themselves to stable hormones, sooooo you can imagine how that affects my skin. I struggled for a long time with feeling shame and embarrassment over every blemish or uncomfortable cyst. I rarely had the courage to leave my house without makeup. It's been an insecurity of mine for a little over a decade, so my recommendations will be practical. No lightly tinted (invisible) moisturizer recommendations from me.
Now, that being said, it is a goal of mine to not need makeup. I'd love to balance my skin to a point where lightly tinted moisturizer or just pure oil is all I need to enhance my face. For those of you that wish the same, this starts with changing out toxic skincare products and stopping harsh skin treatments. I began this journey a few years ago. Through it, I found that nourishing my skin instead of starving or stressing (drying) it produced much clearer results. For more on this, take a browse through some of my skincare shares under Clean Beauty. I still get the routine breakouts that follow my haphazard hormonal fluctuations, but they're much more subdued and appear to be healing quicker every time.
The second step has been to uncover and test new non-toxic makeup. Since I still need coverage and on the occasion enjoy wearing a swipe or two of mascara, I want to have a nice collection of safe makeup (that actually works) at my disposal. I'm pleased to say that though the old mantra of natural makeup being ineffective and basically a joke has rung true at times, there are a handful of surprisingly impressive brands that have hit the market over the last few years. I want to share one of those lines with you today. It's the line I recommend to anyone that asks me where to start or how to make the switch from "regular" makeup to purer cleaner options. I use other brands as well, but this, my friends, is where I recommend you start—W3ll People!
W3ll People is a wonderfully affordable and effective makeup line. I believe it's a great place to start playing with non-toxic makeup without breaking the bank. To get you started, I put together a quick review of a few basic pieces. I have SPF foundation, corrective concealer, translucent powder, bronzer (summer's blush), and mascara. Let's break them down a bit, so you know what to expect. Here we go!
A company built by a makeup artist, a dermatologist, and an environmentally-conscious entrepreneur, W3ll People encompasses the cleanliness and effectiveness we all long for in our daily makeup products. This line can be found in well-known stores like Target and Anthropologie and other online shops. Their main product ingredients include an advanced botanical complex of organic aloe, organic chamomile, and organic green tea. If you have a moment, learn more about their mission as a socially responsible company and their care for ingredient cleanliness on their site.
If you are a passionate believer in using the EWG's Skin Deep database as your non-toxic product guide, then you'll love that they rate all of W3ll People's products in the highest/safest category (1-2) in regards to toxins. It's considered a top-scoring makeup company. For those of you new to the EWG (Environmental Working Group) site, I highly recommend you start running your products through their Skin Deep database to see how toxic they may be. I don't solely rely on these ratings (There are very natural and safe products that don't receive good ratings, despite being very excellent products. Also, at times, the EWG doesn't have info for new or trending products), BUT it's a very good place to start and go back to for product check ups.
+ Ingredients: Active: Zinc Oxide 20% (free of nanoparticles) Other: Water, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Polyglyceryl-3 Polyricinoleate, Silica, Castor (Ricinus Communis) Oil, Glycerin, Shea Butter Ethyl Esters, Disteardimonium Hectorite, Brassica Oleracea Italica (Broccoli) Seed Oil, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Isostearic Acid, Lecithin, Polyhydroxystearic Acid, Gluconolactone, Argania Spinosa Kernel Oil, CONTAINS 1% OR LESS OF EACH OF THE FOLLOWING: Tocopheryl Acetate, Isoamyl Laurate, C12-15 Alkyl Benzoate, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Tetrahexyldecyl Ascorbate, Glyceryl Caprylate, Sodium Benzoate, Ricinus Communis (Castor) Seed Oil, Tribehenin, Punica Granatum (Pomegrante) Seed Oil*, Bisabolol, Isoamyl Cocoate, Glyceryl Undecylenate, Phytic Acid, Aloe Barbadensis Leaf Juice*, Ceramide NG, Calendula Officinalis (Marigold) Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Panax Quinquefolium Root Extract*, Calcium Gluconate, Camellia Sinensis Leaf Extract, Hydroxypropyl Cyclodextin, Algae Extract, Palmitoyl Tripeptide-38, Palmitoyl Hexapeptide-12 *Certified organic May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxide (CI77492),Iron Oxides (CI 77491), Iron Oxide (CI 77499)
+ Experience: I like using this as my base foundation in the summer. Even though it's called a moisturizer, it actually does provide coverage. You've got a three in one here with the very safe and protective non-nano zinc sunscreen, the well-tinted foundation, and the moisturizer that leaves the skin looking dewy and fresh. It's perfect for those days when you want coverage and SPF, but don't want to feel like you're wearing a full face of makeup. I also find it to be very nourishing for dry skin and non-comedogenic for acne-prone or sensitive skin. A little note for my experienced W3ll People users, this can be used instead of W3ll People's Narcissist Foundation Stick, which has about the same level of coverage.
+ How-To: Following your standard skincare routine, shake bottle well and/or tap on counter to mix all the ingredients (the Zinc used for SPF can and will separate from the rest of the ingredients, so make sure to shake it up before using) then pump a nickel to quarter-size amount in your hand and blend the sunscreen and tint with your opposite hand's pointer and middle finger. Using clean fingers or a brush, like W3ll People's Foundation brush or Kabuki brush (my personal favorite), apply to face and blend along the jawline. Next, apply concealer like the one mentioned below for any uneven or troublesome spots.
+ Ingredients: Caster Isostearate Beeswax Succinate, Coco-Caprylate, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glyceryl Dibehenate, Silica, Isostearyl Alcohol, Aloe Barbadensis Leaf Juice*, Glyceryl Behenate, Butylene Glycol Cocoate, Ethylcellulose, Alaria Esculenta Extract, Glyceryl Caprylate, Glyceral Undecylenate, C12-15 Alkyl Benzoate, Ceramide NG, Palmitoyl Hexapaptide 12, Coffea Arabica (Coffee) Seed Oil, Punica Gerantum (Pomegranate) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Water Camellia Oleifera (Green Tea) Leaf Extract*, Glycerin, Ginsing Root Extract*, Calendula Officinalis Flower Extract*, Chamomila Recutita (Matricaris) Flower Extract*, Algae Extract*, Trihydroxystearin, Hexylene Glycol, Caprylyl Glycol, Xanthum Gum, triethoxycaprylylsilane, Tribehenin. [+/- Titanium, Dioxide (CI 77891), Iron Oxides (CI77492, 77491, 77499)] *Certified Organic
+ Experience: I've found this concealer to work very well. I'll be honest—it's not as good as my old toxic cover up, but it's pretty darn close! I love that it brightens the skin and reduces puffiness under the eyes. A little goes along way, one container should last you close to 6 months, depending on frequency of use.
+ How-To: Shake bottle and gentle squeeze a tiny amount onto ring finger. Lightly dab under and around the eyes as needed. Tap lightly on and around blemishes, blending the outer edges into that first layer of foundation. It works best when finished with a translucent powder, like the one I describe below.
Bonus : I highly recommend using their helpful Find Your Shade page to uncover your perfect color match for the foundations and concealers :)
+ Ingredients: Mica, Silica, Iron Oxides (CI 77491), Pearl Powder, Aloe Barbadensis Leaf* *USDA Organic
+ Experience: Okay, this product is a faaaaaavorite of mine! It sets your foundation and concealer well, but it doesn't matify you completely. There's a slight glimmer to the powder that adds a glow to your skin, making you look fresh, young, and alive!
+ How-To: Dip powder or blush brush lightly in powder, then gently tap on rim of container a few times to remove excess. Brush on eyelids, under eyes, and over t-zone (forehead, nose, and chin). When applying a blush or bronzer, I'll often apply this Bio Brightener afterwards.
+ Ingredients: Mica, Silica, Iron Oxides (CI77491), Iron Oxides (CI77492), Iron Oxides (CI77499), Camellia Sinensis Leaf Extract, Pearl Powder, Aloe Barbadensis Leaf* *USDA Organic
+ Experience: This bronzer is lovely. I use it instead of blush during the summer. It definitely adds more dimension to the face and highlights your cheekbones beautifully. W3ll People also has a stick bronzer, but I've tried both and personally found the powder to last longer.
+ How-To: Dip brush lightly in powder, then flip the lid over and swirl the brush around the underside of the lid to evenly disperse. Sweep the brush on and under the cheekbones (applying a little more along the upper section of your cheekbones) then across the forehead, and over the nose and chin. Finish by blending whatever is left in the brush along the jaw and hair line to give your face a more naturally bronzed look. I will follow this with the Bio Brightener described above.
+ Ingredients: Aqua (Water), Cera Alba (Beeswax)*,C10-18 Tryglycerides, Stearic Acid, Copernica Cerifera Cera / Copernicia Cerifera Cera (Canuba) Wax*, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glyceryl Caprylate, Glycerin, Potassium Sorbate, Sodium Hydroxide, Sodium Benzoate, Xanthum Gum, Cellulose, Tocopherol, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil [+/-Cl 77891 Titanium Dioxide, Cl 77491 and Cl 77499 Iron Oxides, Cl 77007 Ultramarines, Cl 74570 Carmine] *Ingredient from Organic Farming
+ Experience: This mascara is so nourishing! I love the way it makes my lashes feel. It's almost like a mask for your lashes. Caveat—I've found, for me, this mascara can smear if worn all day without powder touch ups. Because of this, I wear it when I go out for the night or know that I won't be wearing it all day. I have deep set eyes and long lashes, a combination that often results in smeared mascara, so this may not be everyone's experience. I still highly recommend it because it makes the lashes look lovely and the ingredients are very gentle on the eyes. For my friends that have a similar smudge problem, check out my recent share that includes other safe non-toxic mascaras and my pro tip below.
+ How-To: Gently curl lashes. Start at roots and swipe to tips, repeat 3-4x. Pro tip: Makes sure to gently dust some of the Bio Brightener Invisible Powder under and above your eyes to set the skin and help prevent smudging.
I hope this little round up proves helpful and can jump start your journey into non-toxic makeup! Please feel free to ask questions as you take a peek at the included links. I will continue to share more from my non-toxic makeup bag if you all appreciate this one. Let me know! Enjoy my sweet friends.
À votre santé!
*This share includes affiliate links. All recommendations are 100% purely mine.